Developed by Edel-Optics, this tool for the first time makes it possible for customers who buy prescription glasses to have full consulting transparency with regard to the price range and cost-effectiveness of prescription lenses. The associated emancipation of the customer means a considerable revolution in the optician sector. In no time at all, Edel-Optics customers receive a digital all-round consultation for corrective lenses in international webshops.

The accompanying explanations can be called up with a click of the mouse each time. When a visitor chooses a frame from the shop, the menu leads to the “Digital Optician”, where the correction values and requirements for the glasses are requested, based on which the exact edge thickness for the various types of glass is calculated. In this way, it is determined which lenses fit best into the frame of the selected model, ensuring optimum visual comfort.

For this purpose, the product catalogues of all major glass suppliers have been integrated into an algorithm that is used to calculate the recommendations independently and based solely on the customer’s requirements. Absolute transparency is furthermore obtained regarding how the price of a pair of lenses is calculated, since it is completely visible which quality features and glass properties influence the price, and how.