The idea: world-class design

He is considered one of the best defenders in the world. And Jerome Boateng is just as uncompromising when it comes to his style as he is on the soccer field. It’s not for nothing that the world champion was voted “Best Dressed Man 2015” and „Man of the Year 2016“ by GQ magazine.

With his 2016 and 2017 eyewear lines realizes Boateng the vision of his personal glasses collections according to his own ideas. At the same time the football star persuades with his renowned fashion competence and stylistic assurance. The result speaks for itself.

The courage to create your own style

“Defend Your Style”, the motto of the collection, underlines the claim to which Jerome Boateng and Edel-Optics have committed: JB glasses are a statement for individuality and uncompromising authenticity. They represent a fresh design and modern elegance.

Boateng´s concept is: have the courage to create your own style. “I just love discovering and trying out new styles all the time”, he explains the motivation behind his design. “Eyewear is an important part of your outfit, because it enables you to emphasise your features as a complement or contrast to each look.” These are the words of a man who knows what style is.

A Biographie through looks – the models of the JB-Line

The first eyewear line with JB-Berlin, JB-Munich, JB-Hamburg, JB-Manchester, JB-Rio und JB-New York mirrored the stops of an illustrious career. While the second collection with the models JBsupporter, JBidol, JBagyenim, JBtrendsetter, JBsneakerhead, JBmusickid, JBguardian und Jbvisionary addresses the different facettes of Boateng’s eclectic personality.

From the street to gala dinners

“Raised on concrete” is emblazoned in large letters on a wall in Berlin, showing Jerome Boateng with his two brothers. To this day, the superstar has never lost sight of his roots, but at the same time he has undergone an impressive transformation to become a man of the world.

From a tailor-made suit at a gala dinner to a casual street look in the city – Boateng is always characterised by his flair for edgy outfits. Although the contrast could hardly be greater, he is always perfectly styled for either occasion while always staying true to himself. This stylistic versatility partnered with uncompromising authenticity is what sets Boateng apart, and this is expressed in the design of the JB Collection – #defendyourstyle.

The style: World champion, superstar, style icon

The name Jerome Boateng lends itself to a host of superlatives. As a soccer player he won the 2013 Triple with Bayern Munich, and in 2014 he became world champion in Brazil. Even off the field Jerome Boateng always causes a sensation with his distinctive style. From a tailor-made suit at a gala dinner to a casual street look in the city – Jerome Boateng is always characterised by his flair for edgy outfits.

Eyewear as a statement

The Bayern star has established eyewear as a central part of his unmistakeable look. He makes it clear that eyewear is not only there for better vision, but can also be the optimal complement to your outfit. In Edel-Optics, Boateng now has a retail brand at his side that is 100% aligned with this vision. In line with its slogan SEE AND BE SEEN, the brand addresses fashion and lifestyle-oriented target groups. The glasses will thus be unreservedly positioned as a fashion accessory and prestigious statement via appropriate brands and trends.

The product: Quality and an eye for detail

With his sense of style and his sure eye for detail, Jerome Boateng defines the design of his eyewear collection in collaboration with More than Sports and Edel-Optics. Jerome Boateng was also directly involved in the selection of materials and components that are used. The highest demands were placed on the quality of the product and subsequent manufacturing, with no detail left to chance.

JB exclusively at Edel-Optics

Presenting your products in the right environment is critical to sustainable development of a designer brand. Edel-Optics is the only provider among the major online opticians that consistently relies on brand and designer models in the range they carry. This was one of the pivotal factors why we decided on a collaboration.