For over 20 years, the Italian fashion label has been delighting women all over the world. But why is the "little sister" of Prada so popular?
Every fashionista knows the problem of haute couture fashion. As beautiful and unique as it is to look at on the catwalks of the world, it is difficult to wear in everyday life. You can’t overlook the financial aspect of high fashion either. The majority of us, no matter how much we love fashion, can hardly afford the outrageous prices of a Prada skirt, which is also impractical for everyday wear. Prada's creative director also recognised the problem. To solve this, and also to give her love of colourful and rebellious fashion a stage, she created the fashion label Miu Miu in 1993. Some may already have recognised the connection to the Prada creative director's name, as this second line bears her nickname.
In addition to the name, Miuccia Prada also gives the line its own very special style. When the first collection was presented at New York Fashion Week in 1995, it was immediately the talk of the town. Kate Moss was the face of the label at the time. The supermodel represented and defined it better than anyone else. Feminine (Miu Miu MU 04QS), the perfect amount of extravagance and a certain amount of rebellion (Miu Miu MU02SS) are probably the words that best describe the appearance and image of the line at the time.
From then on, a host of successful women carried Miuccia's vision (Miu Miu MU 08SS, Miu Miu MU50SS) onto the streets of the world. They dressed in the casual yet graceful dark suits of the increasingly popular brand. This is certainly one of the reasons why Miu Miu is so often listed, especially in connection with street style. The colourful, often very daring combinations and cuts, but also the playful accessories from the Italian fashion house are perfect for the everyday life of fashion-loving women who want to stand out.
The brand reached another milestone in 2006 with their first show in the fashion metropolis of Paris. Today, the global brand has boutiques in the globally recognised fashion capitals of New York, Paris, London, Hong Kong, Beijing, Tokyo and Milan.
While dark colours were prominent shortly after the new brand's creation, today it focuses on modern but wearable extravagance (Miu Miu MU 51SS, MU52SS), bright colours (MU 3NS), playful designs (Miu Miu MU55RS) and a new image of modern feminism. This is reflected in both the fashion creations and the advertising campaigns. Miuccia's personal love of hippie style and affinity for rebellious pieces are a lasting constant and at the same time a constant source of inspiration.
In addition to the unique outfits presented on the catwalk, Miu Miu loves one thing above all: accessories! Whether it's a handbag or sunglasses, the personal style runs like a red thread through the range and creates recognition value. The fashion guide for the modern woman: take a simple outfit with striking but feminine cuts and pimp it with a colourful Miu Miu shoulder bag and Miu Miu glasses or sunglasses. The perfect outfit for almost all every situation is ready. Whether you go for Miu Miu's signature round-frame sunglasses, the rasoir cut-off lens frame or something classic like Miu Miu cat-eye sunglasses in black (Miu Miu MU11RS), is entirely up to you. The Miu Miu sunglasses with irregular frames like the Miu Miu MU54RS are also guaranteed to catch the eye and are the perfect alternative for the more reserved fashionistas. Browsing through the Miu Miu eyewear range with the Italian brand's other accessories in mind, you can see common design elements in the two types of accessories. Although strong contrasts are extremely trendy at the moment, the combination of "matching" pieces is also a popular trend in today's fashion and can be easily and stylishly implemented with a bag and glasses or sunglasses by Miu Miu.
On sunny days, your eyes need special protection from UV rays because they can cause lasting damage to your eyes. The sunglasses by Miu Miu provide a high level of protection (UV 400) against UV rays and also look chic. You can get many of our Miu Miu sunglasses with prescription and other customisations, such as mirrored lenses. Another advantage of Miu Miu eyewear is their high quality, as they are mainly produced in Italy and are robust and scratch-resistant.
The stars and starlets quickly recognised the advantages of the idiosyncratic eyewear designs by Prada's "little sister", and so Miu Miu sunglasses as well as their prescription glasses have always been seen on the noses of celebrities. Madonna, for example, is only too happy to add an extravagant design in glittering red to her often eye-catching outfits. Burlesque queen Dita von Teese appreciates the chic eyewear and emphasises her femininity even more with cat-eye frames. If you take a closer look at the celebrity fans of Miu Miu eyewear, you start to see a pattern. Most of them are unique personalities with a lot of character, who combine femininity with casual or idiosyncratic extravagance. Other examples are Paris Hilton, Rihanna, Miranda Kerr or actress Kirsten Dunst, who has already been the face of a campaign.
The wide variety of designs available from Miu Miu is both a blessing and a curse - how can you decide which model to choose? In the Miu Miu range you will find a huge selection of different designs, shapes, colours and also materials. If you want to keep up with the fashion rage and make a real statement, opt for flashy models with crystal-embellished frames and golden temples, to illustrate just one perfect example of the fashion trend material mix. Among the most popular models are the MU02TS gradient sunglasses, the MU03US cat-eye sunglasses and the elegant MU52RS and MU54TS rasoir sunglasses. For those who like something a little more subtle, the Miu Miu Noir MU10NS in black or brown is just the right model.
If you still can't decide, our 3D Virtual Fitting might help you. And otherwise, our Master of Glasses Phil has some useful tips in his tutorials on the subject of "Which glasses suit which face shape?
If you have decided on one, two or even more pairs of glasses, you can choose between express or standard FREE delivery as well as between different payment methods in our online shop. If you are not satisfied with your Miu Miu shades, you can return them free of charge within 30 days. However, custom-made lenses with prescription cannot be refunded unless there are defects. If you have any questions about your order, we will be happy to help you both on the phone and via our social media channels. And if you happen to be based in Germany, you are more than welcome to visit us in one of our stores!
Since Miu Miu is one of our high-quality Boutique Brands, you are guaranteed to receive glasses and sunglasses from this brand tomorrow if you order by 6 pm today. Plus, in addition to free express shipping, we'll throw in an eyeshaker on top to keep your branded glasses shining.
In accordance with our motto "SEE AND BE SEEN", we are there for our fashion-loving customers and provide you with a good look from our huge selection ... and at special prices. All day everyday!