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At a glance

Only the facts
Who, what, when and why – all the details in a nutshell

Wer, Was, Wann und Warum – Alle Infos kompaktWer, Was, Wann und Warum – Alle Infos kompakt

Technological Advance

In-house developments make all the difference
Tangible added value is created for the customers through technical innovations, thus generating competitive advantages.

SEE AND BE SEEN

The glasses define the style
In line with the slogan “SEE AND BE SEEN”, as a retailer Edel-Optics is aimed in particular at brand- and fashion-conscious people who view eyewear as a lifestyle product. The look is only complete once you wear the right glasses. Die passende Brille macht den Look erst komplett.

Jerome Boateng

Style icons trust Edel-Optics
Football World Champion introduces his own eyewear brands: #DefendYourStyle, #teamJB17

Kollektion exklusiv mit Edel-Optics auf den Markt bringt. Stay tuned…

Hamburg Towers

Basketball and lifestyle
Edel-Optics is the exclusive partner of the pro basketball team Hamburg Towers. “An upcoming team of the urban trend sport par excellence with unparalleled links to youth culture and lifestyle is ideal for the Edel-Optics brand profile”. (Dennis Martens, CEO of Edel-Optics)

Sylvie Meis

Sylvie Meis meets Edel Optics
Exclusive collaboration between the style ambassador and multichannel optician Edel-Optics. Models of “Sylvie Optics” line available at www.edel-optics.co.uk.

Kollektion exklusiv mit Edel-Optics auf den Markt bringt. Stay tuned…

Virtual product display

The best of both worlds
A store concept developed by Edel-Optics where display shelves and showcases are replaced with iPad terminals. Bei dem von Edel-Optics entwickelten Storekonzept werden Regale und Vitrinen durch iPad-Terminals ersetzt. Bei dem von Edel-Optics

International

Represented in 53 countries,
each with its own online store, the Hamburg-based Edel-Optics is one of the most widely spread e-commerce companies ever internationally. The individual stores are operated via the associated country domains and managed from Germany.

Dennis Martens

The head of Edel-Optics
The founder and CEO of Edel-Optics has over 10 years’ experience in the industry and a vision for the optician of the future. Branchenerfahrung und eine Vision für den Optiker der Zukunft. Branchenerfahrung und eine Vision für den Optiker der Zukunft.

Digital Optician

Online consultations for prescription glasses
Developed by Edel-Optics, this tool for the first time makes it possible for customers who buy prescription glasses to have full consulting transparency with regard to the price range and cost-effectiveness of prescription lenses. Preis-Leistungs-Verhältnis von Korrektionsgläsern.

edel-optics.de Arena

Event Hall
The event hall opened in late 2014 in the Wilhelmsburg district of Hamburg which has been named “edel-optics.de Arena” since May 2017.Brancher der Zukunft. Branchenerfahrung und eine Vision für den Optiker der Zukunft.enerfahrung und eine Vision für den Optik

Flagship store

The Mecca of eyewear
With over 20,000 designer glasses available on site and a pioneering concept store, the Edel Optics flagship store won the 2014 Retail Technology Award Europe in the category “Best Customer Experience”. Award Europe in der Kategorie “Best Customer Experience”.

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