What

Optician of the future

Designer glasses online and offline

SEE AND BE SEEN

Who

Dennis Martens (Co-founder / Managing Partner), Tomislav Karajica (Co-founder/Partner), Hevella Beteiligungen GmbH (Partner)

How many

Over 900,000 glasses dispatched to 120 countries

85 employees

More than 40,000 items

Why

“The optician industry is ripe for a revolution. With Edel-Optics we want to emancipate the customer above all in the area of correction, introduce designer glasses as affordable lifestyle products and make buying glasses fun through the use of technical solutions – worldwide.” (Dennis Martens)

Worldwide

Edel-Optics operates individual online shops in 53 countries:

Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Latvia, Lithuania, Malaysia, Malta, Mexico, Netherlands, Norway, Poland, Portugal, Romania, Russia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Turkey, United Arab Emirates, United Kingdom, United States of America, Venezuela

Winner of

COMPUTER BILD Top Shop 2016

Retail Technology Award Europe 2014, category Best Customer Experience

Finalist EY Entrepreneur of the Year 2014

Internet World Business Shop Award 2013, 3rd place in the category “Most Innovative Business Model”

Store of the Month November 2012 by TM and stores + shops (EHI Retail Institute)