What

Edel-Optics offers the largest immediately available range of branded eyewear in Europe – online as well as offline. According to our claim SEE AND BE SEEN, we view eyewear as the lifestyle product that truly completes every look.

Who

Dennis Martens (Co-founder / Managing Partner)
Michael Busch (Managing Director)
Tomislav Karajica (Co-founder / Shareholder)
Hevella Beteiligungen GmbH (Shareholder)

How many

More than 1.5 million glasses shipped to 120 countries
130 employees
Up to 250.000 articles

Why

“The optical industry is ripe for a makeover. With Edel-Optics, we want to empower customers, especially in the prescription sector, and present brand-name eyewear as affordable lifestyle products. With the help of technical solutions, we awaken the fun of buying eyewear – worldwide.” (Dennis Martens, Co-Founder Edel-Optics)

Worldwide

Edel-Optics operates its own online stores in 53 countries:

Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Latvia, Lithuania, Malaysia, Malta, Mexico, Netherlands, Norway, Poland, Portugal, Romania, Russia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Turkey, United Arab Emirates, United Kingdom, United States of America, Venezuela

Winner of

2020: Internet World Business Shop Award, 2nd place in the “Best Channel Linking” category
2019: COMPUTER BILD Top Shop
2014: Retail Technology Award Europe, category of Best Customer Experience
2014: Finalist EY Entrepreneur of the Year
2013: Internet World Business Shop Award, 3rd place in the “Most Innovative Business Model” category