Edel-optics online – since 2009, first international web shops – 2010, first store – August 2011, flagship store in Alstertal shopping centre – since 2013, launch of Digital Optician – 2015, eyewear line Jérôme Boateng – 2016, 2017, 2018, Edel-Optics Shop Ottensen – 2017, edel-optics.de Arena – 2017, eyewear line Sylvie Meis – 2018
Head office: Nobistor 16 in 22767 Hamburg
Flagship store: Alstertal shopping centre in Hamburg
Edel-Optics Shop: Ottensener Hauptstr. 22 – Hamburg
Optician of the future
Designer glasses online and offline
SEE AND BE SEEN
Dennis Martens (Co-founder / Managing Partner), Tomislav Karajica (Co-founder/Partner), Hevella Beteiligungen GmbH (Partner)
Over 900,000 glasses dispatched to 120 countries
85 employees
More than 40,000 items
“The optician industry is ripe for a revolution. With Edel-Optics we want to emancipate the customer above all in the area of correction, introduce designer glasses as affordable lifestyle products and make buying glasses fun through the use of technical solutions – worldwide.” (Dennis Martens)
Edel-Optics operates individual online shops in 53 countries:
Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Latvia, Lithuania, Malaysia, Malta, Mexico, Netherlands, Norway, Poland, Portugal, Romania, Russia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Turkey, United Arab Emirates, United Kingdom, United States of America, Venezuela
COMPUTER BILD Top Shop 2019
COMPUTER BILD Top Shop 2016
Retail Technology Award Europe 2014, category Best Customer Experience
Finalist EY Entrepreneur of the Year 2014
Internet World Business Shop Award 2013, 3rd place in the category “Most Innovative Business Model”
Store of the Month November 2012 by TM and stores + shops (EHI Retail Institute)
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