“Courage is the first step to greatness”, poet Johann Wolfgang von Goethe once said. And he was right, especially if you apply this quote to the beginnings of Edel-Optics. Because it did require courage to found a company that initially offered sunglasses and subsequently glasses online. The challenge back then was to digitalize optician visitsRead more >

Eye protection with ski goggles Edel-Optics was at the ProSieben Wintergames last weekend, but luckily only as a partner and not on the slope, where crash followed crash during the different challenges. Granted, even for extreme athletes it’s not an easy task to go down a slope in a kayak, but it was even trickierRead more >

Sunglasses are real all-rounders. They protect us, of course, from the sun and absorb dangerous UV rays. Some models come with polarized or attachable/interchangeable lenses. Some manufacturers have even developed models that are foldable. But what most people have not been aware of (or haven’t been told) is that this favorite fashion accessory easily keepsRead more >

“Wear a Rolex on my wrist not for timing wear the day date on my wrist just for shining Don’t drive a Lambo down the Ku’damm cos it’s fast Don’t wear Louis shades cos it’s bright”   Those are lines from the track Timing by German millionaire rapper Fler. If you wear 2kg gold chains,Read more >

Party in Berghain: black outfit. Meeting with a client: black suit. Workout at the gym: you know which colour is most flattering. Perfect for so many occasions, it’s no wonder that the colour is so popular (even though it’s not actually a colour). In today’s blog we’ll tell you what outfits are our favourite blackRead more >

All black everything. Black Friday is the time to get some real bargains. When you need something chic for a special event, then black eveningwear’s the thing.  And when it comes to real luxury, then you want ‘Monte Carlo Black’. Black is an ever popular and current colour. In the fashion world black is alwaysRead more >