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Added value through in-house development

From the outset, the management of Edel-Optics placed a clear focus on the growth of in-house development resources. Tangible added value was created for the customers through technical innovations, thus generating competitive advantages.

Besides the self-developed platform with Responsive Design, these in-house solutions include, among others, the “Digital Optician”, the “virtual product display”, the merchandise management system with Catalog Wire and the Best Price tool for automated quotation management.

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Responsive Design

Our store design ensures optimal viewing on any device

Desktop computer, laptop, tablet, smartphone and smart TV – online shoppers use a variety of devices for their online shopping. Responsive Web Design is a way of adapting to the device – the optimal fit for any screen. The presentation of the website automatically adapts to the available display. Edel-Optics was one of the first German online retailers to implement this web design solution.

Catalog Wire

The Edel-Optics range stays updated automatically.

The self-developed online platform was designed from the outset to accommodate direct links to the manufacturers’ databases via an extranet. This allows for all product catalogues to be checked daily by a fully automated system for availability and delivery time of each individual item. New releases are also automatically included in the system, while manufacturers’ delistings are removed from the range. This high degree of automation makes it possible to carry the immense range of more than 30,000 different pairs of glasses with daily updated information and without high staff expenditure.

Best Price Tool

Edel-Optics prices are automatically adjusted to those of the competition.

A specially developed software solution helps to optimise pricing for all the eyewear on offer. The software compares online prices in the respective markets and at the same time adjusts the positioning of Edel-Optics accordingly in each country. This makes it possible for Edel-Optics to offer comparatively very low prices and get optimum listings in the price search engines.