Hoffmann Natural Eyewear stands for authentic eyewear frames with character. Handmade in Germany from natural materials such as genuine buffalo horn, alpaca wool, wood or slate. Discover a fascinating eyewear label with a powerful history – in which Elton John also plays a role.
Hoffmann Natural Eyewear: Passionate About Individuality
No matter how hard the industry tries, no man-made material is as multifaceted and unique as nature. Since 1978, the eyewear brand Hoffmann Natural Eyewear has therefore relied on natural materials that give the eyewear a unique look. In the Hoffmann manufactory, the frames were made by hand then as they are now. But where in the beginning only company founder Josef Hoffmann was at work with saw, file and sandpaper, today 90 employees make sure that every new collection comes from the studio in Kelberg in the Eifel to people all over the world.
Natural Materials for Multifaceted Characters
The material natural horn fascinated Josef Hoffmann from the very beginning. It not only convinces with its lightness and high wearing comfort, the gentle marbling also makes each pair of glasses a sensual unique specimen. The horn comes from Asian water buffaloes, which are used as “four-legged tractors” in many countries around the world. Over the years, they grow imposing horns that become suitable for the production of multi-faceted glasses the more mature and the longer they have grown naturally. In addition to horn, woods, slate or fine alpaca hair are also used in the Hoffmann Natural Eyewear collections.
Hoffmann Natural Eyewear: Brand Without Branding
What is particularly striking about the eyewear from Hoffmann Natural Eyewear is the complete absence of logos or branding. The company consistently focuses on minimalistic frames without frills, appealing to people who value individuality – and do not want to be overshadowed by a special brand image. Music legend Elton John is one of these people – a self-confessed lover of glasses and an unquestionably unique personality. Politicians, designers and business leaders also like to wear Hoffmann glasses. Whether in modern black, flattering colours like brown or anthracite, smoothly polished or with a matt shimmer – the design of Hoffmann Natural Eyewear is unique.