VOOY

Over 20,000 ways to express yourself. Vision Of (the) Other You: Edel-Optics’ own brand VOOY is diversity in action. People have many facets, and their style also varies depending on the occasion and situation. Just one pair of glasses is not enough. That’s why the high-quality VOOY models are only available in a double pack for 120 euros (£88.94), as prescription glasses and sunglasses and in countless colourways. This results in more than 20,000 possible combinations – and thus the perfect pair of glasses for every situation in life.

Glasses and sunglasses complement outfits on the catwalks of the fashion capitals as a matter of course; many fashion designers even have their own lines of eyewear. No wonder: with a change of glasses, you can achieve a completely new look in seconds, from serious to casual, from minimalist to dramatic. VOOY was developed for such transformation moments – the high-quality models of Edel-Optics’ own brand are available exclusively in a double pack, regardless of whether you opt for two pairs of glasses, two pairs of sunglasses or a mix of both.

For the successful kick-off of the brand in summer 2020, Edel-Optics brought the prominent German rapper Samy Deluxe on board. Under the name VOOY Deluxe, a collection of four unisex models was created that reflect the creative spirit and the word acrobat’s varied everyday life: ‘Freestyle’, ‘Studio Session’, ‘Day off’ and ‘Showtime’!

Building on this, the new models from VOOY complement the existing deluxe collection with ten more styles in six different colourways each, including the oval model ‘Afterwork’, the edgy ‘Dinner’ or the playful ‘Insta Moment’.