Polaroid – From 60 Seconds to Sunglasses

Edwin Land has managed to revolutionize the world twice. If you think of the name Polaroid, we all have the photo with a white frame in mind, which develops into a picture after shaking and blowing it.

But that is just one of Land’s inventions that has revolutionized the world. The world’s first 3D cinema glasses, and other revolutionary developments in the field of apertures, light and filters come from the hands of the family man.

Looking back at the history of the talented physicist, let’s check out some parallels with other great visionaries like Bill Gates and Mark Zuckerberg. They all dropped out of Harvard University and continued working on projects without any diplomas. However, Land did not make his way to Silicon Valley, but due to lack of funds silently tested his theories in a lab at Columbia University.

The fact that you don’t always have to rely on financial resources was again proven by Edwin Land with his innovative developments. His inexpensive and revolutionary filters for the polarization of light in the form of films have not only been used in the production of cameras. The production of car headlights and sunglasses has been raised to a new level by his inventions.

In 1937 he founded the Polaroid Company. His breakthrough was finally sealed by the presentation of his 3D glasses in 1939 at the World’s Fair. Not only in the field of camera manufacturing did Polaroid inventions contribute to the development. His techniques and new methods also had great influence in the manufacture and production of sunglasses. With the introduction of the “Cool Ray” Polaroid became fully established among the eyewear manufacturers. Because of its novel production methods, optimal protection against glare and light reflection was guaranteed.

But the passionate inventor didn’t just leave it at that, his aspiration of achieving continuous improvement was the driving force behind his research. As a result, numerous breakthrough technologies have borne his name. Some examples are the Polamatic models or the introduction of the press polishing technique, which made it possible to produce polarized lenses in optical quality.

Since the first successes, Polaroid has been producing sunglasses for 75 years, placing special emphasis on the best possible UV protection. Not only the technology behind it has been constantly evolving since then. The design of functional Polaroid sunglasses continues to enjoy popularity and have been sold worldwide. The experience and innovative technology behind the company is still evident in every model of Polaroid Eyewear. The flawless quality and high wearing comfort are not the only factors that are characteristic for Polaroid glasses.

Stars and Starlets Behind Polaroid Glasses

In addition to celebrities who love to wear Polaroid glasses, there are also stars who work for the company. Superstar Lady Gaga was actually appointed as creative director of Polaroid in 2010 and likes to wear Polaroid sunglasses on her famous nose in her free time. However, the brand does not only rely on the help of the celebrities in its creative sector. Boris Becker, The Tripletz, blogger icon Tosha Eason or model Cara Delevingne are consistent fans of the Polaroid eyewear collection.

If you take a closer look at the glasses of the American company, you will clearly understand the hype behind them. The modernity with which the retro shapes are reinterpreted are not only found in the Polaroid glasses for women, for men but also in Polaroid Junior sunglasses.