Brands in the Fast Lane – Part II

“Give me the name of a famous eyewear brand!” Most people would most likely respond with Ray Ban or Oakley. But other successful labels have arrived in the eyewear segment that are constantly bringing new, modern eyewear on to the market. In our two-part blog post we would like to introduce you to brands that are worth a closer look.

Rodenstock

The success story of the Rodenstock brand began as early as 1877, when Josef Rodenstock and his brother founded the company in Würzburg. In addition to eyeglass lenses and spectacle frames, the founders also sold self-constructed measuring instruments. Rodenstock was one of the first companies to individually customize eyewear, to launch the first prescription lenses with UV protection for individual vision acuity and present self-tinting lenses in Europe for the first time. Through round or square lenses, as well as simple eyewear frames made of high-quality materials, such as these pilot glasses from Rodenstock, quality, expertise, modernity and functionality are combined in the designs.

Rocco by Rodenstock

The Rocco frame by Rodenstock first appeared in the 60s. After vanishing into thin air in the nineties, the legendary Rocco glasses are now making a comeback. The classic shape in retro design and the yellow Rocco circle on the temples are typical features and have a high recognition value. Rocco glasses are timeless models, which can be combined with any outfit, such as this red model.

Superdry

In addition to sunglasses and other fashion accessories, clothing, shoes and cosmetics are also marketed under the Superdry label. After an inspirational journey through Tokyo in Japan, Julian Dunkerton and James Holder founded the Superdry brand in 2003. The influence of Japanese designs, vintage washes and the use of graphics is particularly characteristic of Superdry in the clothing segment. But the eyewear designs of the brand also leave nothing to be desired. Whether classic round or square, with a wide or narrow frame – the glasses score with colour-mirrored lenses, transparent or eye-catching frames in animal print or in brush optic, such as this multi-coloured Superdry model.

Comma

Comma is a clothing manufacturer in the field of women’s fashion located in Rottendorf in southern Germany. Founded in 1993, the brand established itself in 2009 as a separate company within the s.Oliver Group. Comma stands for feminine fashion with style, which is also reflected in the eyewear design. Whether cat-eye, oversize glasses or classic shape – each model captivates with its feminine colours and shapes, lending the wearer a touch of extravagance, such as this one for the perfect cat-eye look.