“Give me the name of a famous eyewear brand!” Most people would most likely respond with Ray Ban or Oakley. But other successful labels have arrived in the eyewear segment that are constantly bringing new, modern eyewear on to the market. In our two-part blog post we would like to introduce you to brands thatRead more

The number of eyeglass wearers in Europe is high – and it is steadily increasing. It is therefore not surprising that more and more opticians and eyewear shops are emerging. Of course, one must also adapt to the changing times in this business, developing new techniques and products and gaining new customers. Through the mediatisationRead more

The first few spring days start when it is just as long light as it is dark. But meteorologically speaking, springtime has already started. The 20th of March it is also the start of spring according to the calendar. Now everyone agrees that “spring is in the air!” Feeling livelier people venture outdoors in droves.Read more

“Give me the name of a famous eyewear brand!” Most people would most likely respond with Ray Ban or Oakley. But other successful labels have arrived in the eyewear segment that are constantly bringing new, modern eyewear on to the market. In our two-part blog post we would like to introduce you to brands thatRead more

The motto of men’s eyewear trends this year is: subtle and restrained rather than conspicuous and colourful. Simple eyewear frames are absolutely in focus, but for the lenses everything is allowed, from bright colours to mirroring.   Prescription Glasses Last year acetate frames were particularly popular, but this year metal frames are playing a decisiveRead more

Presenter and style ambassador Sylvie Meis is launching her first collection of sunglasses in cooperation with Edel-Optic. The models of the line “Sylvie Optics” are available from March, exclusively at edel-optics.co.uk. With this step, the beautiful Dutchwoman joins the ranks with national football player Jérôme Boateng, who launched his second successful eyewear collection with Edel-OpticsRead more