Presenter and style ambassador Sylvie Meis is launching her first collection of sunglasses in cooperation with Edel-Optic. The models of the line “Sylvie Optics” are available from March, exclusively at edel-optics.co.uk. With this step, the beautiful Dutchwoman joins the ranks with national football player Jérôme Boateng, who launched his second successful eyewear collection with Edel-Optics last autumn.
“Sylvie is an impressive and multi-layered personality who goes through life in a strong, undeterred manner and always in style. She is a committed mother, designer, successful businesswoman, charity lady, presenter and style ambassador, in a nutshell, a modern heroine! We are looking forward to working together and want to use the exclusive Sylvie Optics collection to appeal to complex, strong women who are living life to the full, mastering the multifarious challenges of everyday life,” says Dennis Martens, founder and managing partner of Edel-Optics about the cooperation.
One of the biggest challenges in Sylvie’s life was probably her fight against cancer, which she has successfully defeated. Also, her separation from footballer player, Rafael Van der Vaart, for whom she moved to Germany, was far from being easy. But Sylvie has courageously stood up to every challenge and gives other women the strength and motivation to get through and overcome their most difficult situations.
The collection clarifies her attitude to life and shows how much she enjoys and appreciates “being a woman”. Sylvie celebrates life, does not stop at anything, and never loses her optimism or positive attitude. She gives people strength, but not only with her own life story which she so confidently brings to the public eye. With passion, this power woman advocates for the benefit of others, supporting, for example, other cancer patients.
A loving mother, power woman, style icon, charity lady, designer, presenter – Sylvie is a modern heroine with a complex personality. And that is exactly what is reflected in her sunglasses collection.
The five eyewear models represent the different facets of Sylvie. The ACTIVE model is based on her love of sport and a healthy lifestyle. The model PASSIONATE represents her role as a mother and someone who never gives up. SELFMADE represents her success as a businesswoman, her admirable perseverance in this field and her discipline with which she has come this far. The love of life and femininity are as much a part of the blond power woman, as are sensuality and sexiness. The importance of these qualities is illustrated in her model SENSUAL. The model CLASSY stands for Sylvie’s social commitment and is the perfect adjective which describes the charisma of the Dutch woman.
The official launch of her sunglasses collection will take place in Hamburg at the end of March. From then on, the models will be exclusively available from the multichannel optician Edel-Optics.
It is certain that the Sylvie Optics line will be absolutely trendy in fashion, because Sylvie is not only extremely well-versed in clothes, shoes and bags, but as the owner of 500 pairs of sunglasses she has definitely outed herself as a lover of eyewear.
We hope that we have whetted your curiosity about the Sylvie Meis women’s collection, so stay tuned and don’t miss the first day they go on sale!