“Made in Germany“ is thought of as a seal of quality worldwide. When it comes to vision and sunglasses, it no longer just Italians who have the upper hand. In this blog post, we present four German brands that not only have offer high quality, but also cool designs.
Brendel is a brand of the Southern German manufacturer Eschenbach that also produce Jos. Eschenbach, Titanflex, Fineline, Humphrey’s Eyewear. Marc O’Polo also licensed the production of their products. Brendel Eyewear, however, is something special because the designers behind Brendel glasses are all women. Their products are defined by their contemporary quality design. German-brand quality eyewear is not only popular among female fans but has also convinced a jury with their minimalistic design. That’s how Brendel won the German Design Award 2020 with their sporty aviator glasses.
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MINIMALIST HIGHLIGHT – WINNER OF THE GERMAN DESIGN AWARD Our sporty aviator frame 903125 col. 21 in feminine tones is a prime example of the “less is more” principle. #fashionmeetsframe . . . #brendel #brendeleyewear #germandesignaward #eyewear #eyewearstyle #glasses #frame #fashion #womensfashion #style #sensitiveminimalism
If you’re curious to see German engineering in the eyewear industry, the best thing is to go to the capital: as the brand name already suggests, ic! Berlin is located in Germany’s vibrant, up-and-coming capital. What looks like a crazy start-up, when you see the brand’s website, is an eyewear manufacturer in Berlin-Marzahn which was founded back in 1996. What hasn’t changed since then, is that every pair of ic!Berlin is handmade in Berlin. The special thing about it: Not a single screw is used in their metal models. The trick is to cut the entire frame out of metal with a laser to then be able to put it together. This production method has an advantage as no screw can get loose over time. In addition to that, the innovative design is really impressive.
Christian Roth glasses also belong to the luxury segment. Born in Hanover, the eyewear designer is the first to make it into the Council of Fashion Designers of America with eyewear. But the American-by-choice reached the peak of his career when he was honored by the art world when his eyewear of the 80s and 90s was exhibited at the Triennale in Milan as part of the “taking eyewear seriously“ exhibition. The eyewear presented there enjoyed so much attention that since then they have been taken more seriously by the world of fashion as an accessory. As a result of this, even star designers Karl Lagerfeld helped design the Christian Roth Eyewear from 2007 to 2011. The expertise of this dream team can still be seen in the truly visual sunglasses today.
The guys at Wood Fellas have taken a completely different path, but the company based in Munich is not on the wrong track. Instead of cutting the products out of metal and milling them out of acetate, the team aROUND Jan Priepke and Stefan Muckenhirn focuses on using natural resources. Since 2011, they have been proving with every collection that sustainability and style are not contradictory. Wood fellas eyewear is created from pieces of wood that never one hundred percent look alike. This is how wooden eyewear makes for unique pieces. Besides various wood-material mixtures, the natural materials used also include stone and horn. Whatever material Wood fellas’ glasses and sunglasses are carved from – they are all-natural beauties!