Yesterday‘s hustle & bustle at the Le Méridien Hamburg could be felt even in the entrance area. Preparations had been underway since the morning hours because of an expected VIP visit: The 5-star hotel located right next to Alster Lake was about to greet none other than model and presenter Sylvie Meis. The Dutch style icon is far more than just a television star. With her company Meis Enterprise, Sylvie has proven repeatedly that she is a successful businesswoman.
Apart from a classic fashion portfolio, Meis also has the most important fashion piece on offer: sunglasses. By now, the Sylvie Optics brand includes two collections and Sylvie presented her new collection at the Le Méridien yesterday with a proper celebration!
Who wants to party on their own?
Especially in a 100 m² suite on the 8th floor with a view of Alster Lake. Exactly, nobody! That’s why fashion bloggers had been invited to the event and they could barely contain their excitement to put on Sylvie’s new sunglasses. The fashion influencers were particularly psyched by the fact that Sylvie used the release as an opportunity to showcase the contents of her wardrobe. Her wardrobe did not only serve as a backdrop to present her favourite looks, it was also used to offer some styling tips around the sunglasses to make sure that the accessory is properly staged.
In the coming weeks, go to our YouTube channel to see some videos in which the fashion queen offers advice on outfits for various occasions and shows how to best combine her new Sylvie Optics sunglasses with these outfits. The best example can be seen on the following picture with Sylvie wearing a white floral dress and the Sylvie Optics Dream – a dream of a woman!
Dream, Focus, Impress
These are the names of the new Sylvie Meis sunglasses. One could almost assume that Impress was the motto of yesterday’s party since the guests were truly impressed by what they were offered. The music was the perfect choice for the cosy living room atmosphere, the food was tasty and the champagne flowing freely. But that wasn’t all, the evening included more truly special treats: the make-up & style lounge, where the main focus was on beauty in every form and shape, and engraver Michael Mews, who is legendary in Hamburg when it comes to embellishing gifts and the like. He made bloggers stand impatiently in line to have the metal temples of their Sylvie Optics Impress individually engraved.
The more exuberant the mood, the more unplanned attention the bedroom of the luxurious suite received. Not only was it done up really nicely, it also contains a box-spring bed that was used for jumping around amidst an endless amount of balloons and a pillow fight, which was well-documented in many Instagram Stories with Sylvie selfies and crazy Boomerangs. A small dream came true for some guests as they were joking around and having fun with Sylvie, so Dream could have also been a fitting motto for the party ;-).