Not only for the eye, but also for the heart and the soul

„I did know how to share, before Facebook existed.“

I quite incidentally picked up this sentence somewhere a couple years ago. Nevertheless did it stay with me, and very deeply. Because in my interpretation it describes a severe problem which in times of digitisation and social media is more up to date than ever.

It is not hard to recognise anguish in this world, even if one is living in its own facebook bubble. The question is solely, if one is willing, to take action and ready to do something against it. On the hunt for full virtual friend lists and followers we connect in a daily routine with unfamiliar people. There is basically nothing wrong with that, because every society grows through communication and exchange of any kind. However, there is a tendency, that the real people in ones life become more and more alienated. Or to quote the words of George Carlin: „We’ve been all the way to the moon and back, but have trouble crossing the street to meet the new neighbor.“

We look umpteen times in our own feeds, but don’t take the time to look out of the window. We are more interested in what influencer eat at the other end of the world, instead of what is happening in our own backyard. We use our thumb more and more frequently to click the „like“-button, but less and less often our hand to reach out to people, who actually need a helping hand.

Wtihin the scope of the Black Week, Edel-Optics wants to use its social media platform, to not only share posts, but also collect with the Credo “Black4Good“ some karma points. It is no secret, that during Black Friday shopping the consumption of goods usually goes through the roof, but we want to take another route to use this opportunity to share with the people who do good and help, where help is needed. Therefore we will donate for every order, which is placed between November 22nd and December 2nd, 5 £ to the following organisation:

Sightsavers

Sightsavers made it its life‘s work to eliminate avoidable blindness and promote the rights of people with disabilities. They are trying to prevent sight loss and avoidable blindness in some of the poorest parts in the world by treating conditions such as cataracts and fighting other debilitating eye diseases. But this is only one side of the coin. The other promotes equal opportunities for people with disabilities such as having a chance to go to school, earn a living and take matters in their own hands to live a happy life. To achieve their goals the organisation works closely with governments around the world to tackle the problems at the root, while supporting local communities to make sure, that the help ends up in the places, where it is needed the most.

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