English
Deutsch
Dansk
Svenska
Nederlands
Français
Magyar
polski
Română
Österreich
Schweiz
Very Peri? Very what? The announcement of the Pantone colour of the year is always like a winning ticket at the fair: will you get a giant teddy bear or a scrawny plastic rose? Last year’s 2021 grey-yellow colour combination was more likely to be of the latter variety. The new blue-violet, which Pantone recently elevated to a trend, has a much better chance of going down in style annals. If only because of its genesis.
Very Peri: What makes the colour of the year so special?
Uncertain times require something new, creative, unique. And so it is that the popular colour research institute from the USA has, for the first time in 23 years, created a completely new shade that did not previously exist on the colour wheel. Very Peri is a bluish violet with red undertones and takes its name from the lovely plant Periwinkle. The colour of the windmill-shaped flowers varies between pastel violet and lavender blue and immediately reminds us of spring and a sense of optimism.
This was also the intention of the colour psychologists and experts at the Pantone Color Institute when they developed the colour. Institute director Leatrice Eiseman explains it this way: “There has been so much talk about a new reality in recent months. So we took blue, a very popular colour around the world that exudes permanence and calm, and underlaid it with a warm, dynamic red that represents optimism.”
Sieh dir diesen Beitrag auf Instagram an
Quickly Explained: What is the Pantone Color Institute?
The colour manufacturer Pantone, based in Carlstadt in the borough of New York, developed the Pantone Matching System in 1963, a colour coding system that is used by designers, architects and creators worldwide and has since achieved cult status. Thanks to the numbering system, colours can be reproduced worldwide without deviations – the legendary colour fan decks are familiar to anyone who has ever stood in the paint department of a DIY store. But consistent colours are also essential for manufacturers of fashion, beauty products and furniture.
The Pantone Color Institute is Pantone’s in-house trend research department. Here, colour psychologists develop the annual colour of the year and advise companies on suitable hues to advance their brand image.
Very Peri: Divider and Hit at the Same Time?
Whether Very Peri (number 17-3938 in the colour system) will be a resounding success remains to be seen. Very Peri has violet-red undertones, and according to various different studies, purple is not one of the world’s favourite colours. But perhaps that will change in 2022, especially since Very Peri is a shade of blue, which in turn is the undisputed favourite colour in the whole world.
Nice to know
In ancient Rome, purple was the imperial colour, and anyone who used it illegally was punished by death. Today, at most, we are threatened with envious or critical looks, depending on our fashion preferences.
How do I combine the new trend colour?
Of course, you can start painting all the walls in your flat in Very Peri, but maybe a cocktail chair or a few cushions will do the trick. Since purple is a very impressive colour, complete wardrobe looks are more for the intrepid like Lady Gaga at the premiere of her new film “House of Gucci” or Jared Leto at a recent film awards gala.
However, Very Peri can be used wonderfully to add a splash of colour and conveys modern freshness and creative openness, whether as a knitted pullover, bag, glasses, sneakers or nail varnish. And, of course, there are also bicycles, mobile phone covers or mugs available in this colour. Perfect companions are bright reds, denim blue, anthracite or cream. Brave people combine it with mint green or mustard yellow. As always, your own taste matters most! So go for it and try out a new colour for 2022!
Sieh dir diesen Beitrag auf Instagram an
Sieh dir diesen Beitrag auf Instagram an
Ein Beitrag geteilt von The Way Digital Agency (@thewaydigitalagency)
