Edel Optics goes Fashion Week

On Tuesday, the beautiful designer Ewa Herzog opened the Berlin Fashion Week 2018 with her show. We not only supplied the front row with goodie bags, but also collected exclusive insights for you in the limelight and behind the scenes.

Ewa Herzog

The beautiful brunette has always had a heart for fashion. When she started studying fashion and design at the AMD, her biggest dream came true. After finishing her studies with flying colours in 2010, she started her own business in the same year.

With her philosophy of creating feminine yet sustainable high-fashion, which is produced under fair conditions, the label has since been in her name. For the young designer, the Berlin Fashion Week is not only the ideal local venue to present her fashion, but also a personal credo: “In my life, Berlin is closely linked to my name and the world comes to us in the capital to be inspired”.

The Preparations 

For the VVIPS in the front row we have prepared small goodie bags.

Backstage

Backstage, the make-up artists are busy at work. They adore the JB Guardian and the JB Visionary which also suit them really well!

The eyewear designed by the world-famous footballer is also well received by the blogger ladies. The glasses are likely to attract even more attention in 2018 and will be THE accessories of the year.

The Ewa Herzog Show 

Typical of Ewa Herzog are her feminine, timeless dresses. Many of her dresses are fitted with lace. The designers prét-a-porter fashion warms every woman’s heart and you can feel her devotion to every single garment that is worn on the catwalk.

One point is particularly important to Ewa and makes her extremely likeable: her fashion should be timeless – and she achieves this in every respect. Ewa is not a person who hoards her clothes, buying new ones whenever she can. Growing up in a family where clothes were always handed down, she also wants to give her fashion a timeless design. Anyone who buys one of her great garments can be sure that in 5 years it will still be wonderful and up to date like today.