The time has come. It’s a long way from New York City to Berlin. But despite the great geographic distance and time difference, the two cities are very close in one respect: fashion. So far, so good.
Another thing in common is something that’s indispensable for our well-being: spring is about to start! Spring will indulge our winter-weary minds with warm sunshine and the most important source of vitamin D, causing our body to produce valuable happiness hormones while we’re happily basking in the sun.
The other side of the dazzling coin: UV rays. But luckily we’re swamped with tons of new sunglasses just in time for spring. One could almost think that the beginning of spring is determined not only by astronomy, meteorology or phenology, but also by fashion. Find out in this blog post which releases are truly fresh this year in the unmanageable overload of new brands and collections.
Tommy Hilfiger x Zendaya
There is concentrated female power behind the name Tommy Hilfiger because this year’s women sunglasses collection by Tommy Hilfiger is entirely dedicated to brand ambassador Zendaya Coleman. Legendary American designer Thomas “Tommy” Jacob Hilfiger has teamed up with the acting, singing and dancing multi-talent to jointly create an eyewear collection for the current year.
The international model is not only en vogue among feminists, she’s also in Vogue. And on Vogue. And on Cosmopolitan. And on the cover of InStyle. And so on. A total of more than 70 fashion covers worldwide is a convincing reference based on which the New York fashion designer decided to hire Zendaya. The result, the Tommy Hilfiger Zendaya sunglasses collection, is among the finest designs the two Americans are sending us across the big pond in 2019.
The Tommy Hilfiger Zendaya sunglasses aren’t even really on the market yet and already iconic. This can be attributed to the frame, which are clearly reminiscent of pilot’s glasses. What makes the frame stand out is the unusual nose bridge, which usually resembles a double bridge in classic aviator models. The bridge of the Zendaya model also stands out because of a metal ornament that can be interpreted as an inverted “T”. The light-brown design is rounded off with a metal Tommy Hilfiger logo on the temples and a Tommy Hilfiger x Zendaya graphic at the tip of the temple.
Also very shapely, but totally different is the frameless TH Zendaya II model. It comes in brown or blue, and regardless of the colour it draws attention to itself with its oversized glasses, which are somewhere between round and oval. Above-mentioned double bridge is not missing in this model, on the contrary! It stands out in gold (or silver) and this model also features the eye-catching logo at the tip of the temple.
As if Zendaya as an ambassador is not surprise enough, two other celebrities from the world of fashion joined the team to push the new Tommy Hilfiger collection. The two well-known influencers Caro Daur and Nina Suess are the official faces of the eyewear collaboration. The Zendaya 2 can already be seen on Nina’s cute nose. More about these two and their collaboration with Tommy Hilfiger is to come in the coming weeks on our Instagram profile. Stay tuned!
ic! Berlin + SEE AND BE SEEN
Those of you who didn’t come across Edel-Optics for the first time through this blog post know that QUALITY is very important to us. ic! is written in lower case, but there is no other brand with which we were able to keep our quality promise better than with this one. This eyewear manufacturer from Berlin has been focusing on traditional craftsmanship and accordingly setting standards for as long as 23 years. The glasses and sunglasses by ic! Berlin are cut out of one single piece of metal using state-of-the-art technology, so they don’t require any screws.
ic! Berlin has always been innovative when it comes to style. With collections such as “Urban”, which includes, among others, the ic! Berlin sunglasses “Skyline” and “Hauptstadt”, the label doesn’t only make Berlin its headquarters but also its DNA. Inspired by facades, roofs and anything else to be discovered when walking through the streets of Berlin and looking up–either as a tourist or a true Berlin Bear with tunnel vision.
The “Cinematik Collection”, which was inspired by famous film characters, guarantees more exciting shenanigans by the (fashion)crazy Bearliners. Showtime!
The new collection also shines with glasses and sunglasses by ic! Berlin that break up mental design dimensions. Characterized by daring names such as “Bang N.” or Thor S.“, ic! Berlin glasses are attracting attention in the eyewear industry. The striking styles from hexagonal to butterfly lead to excited whispers when sunglasses by ic! Berlin are sighted. Put on the “Screwless Shades” and show everyone that you know what’s so fresh this spring that it accumulates dew!