Edel-Optics x Race of Champions

The tarmac was on fire in Mexico City last weekend as the Race Of Champions (ROC) took place at Foro Sol stadium, the home of the Diablos Rojos del México. The ballpark was swiftly turned into a race track on which the world’s best race drivers could battle it out. Once a year, the world’s best drivers from major motorsport disciplines such as Formula 1, World Rally or Le Mans get together to compete under the same conditions as all drivers use identical race cars. On the tournament’s first day, the best team takes home the title during the Nations Cup, while the following day race drivers battle out in individual races who the “World’s Greatest Driver” is. Even though Germany competed with a dream team consisting of Sebastian Vettel and Mick Schumacher, the team was defeated. While Team Nordic consisting of Johan Kristoffersson and Tom Kristensen won the Nations Cup, Mexico native Benito Guerra celebrated home victory at the individual races.

Edel-Optics took part in the event as the official eyewear partner of the Race Of Champions. For the event’s 30^th anniversary, ROC founder Fredrik Johnsson and Edel-Optics came up with something special, namely a limited sunglasses collection consisting of two models designed especially for the event. The Race Of Champions Fan Edition Black has a sporty look and every ROC fan should have one. Another must-have for all motorsport fans with fuel in their blood is the Race Of Champions Limited Edition Havana. With its intense Havana tone this model stands out from the crowd, it is an eye catcher off the racetrack and the perfect accessory to “SEE AND BE SEEN” between pit and bar.

Even though Edel-Optics was on site mainly to equip race drivers with its special sunglasses edition, we managed to stash away 100 pairs for you and they are now on sale in our online shop. Given the limited amount, you should step on the gas pedal like the champs do. Since the ROC sunglasses were quite prominent during the global live broadcast and the drivers’ helmets were branded with our logo, the first orders started coming in while the engines were still hot.

You brake, you lose! 😉