Every fashionista knows the problem of haute couture fashion. As beautiful and unique as it looks on the catwalks world-wide, it is not easy to integrate it into everyday life. As much as normal women love fashion, the horrendous prices of a Prada skirt are a deterrent, as well as the garment also being impractical to wear.
The creative director of the haute couture label Prada also recognized the problem. To solve this, and to also give her love of colourful and rebellious fashion a stage, she created the fashion label MiuMiu in 1993.
Some of you may already have recognized the connection to the name of the creative director, because the second line of the fashion empire Prada bears the nickname of its talented designer, Miuccia Prada.
In addition to the name, Miuccia Prada has also given the line its very distinct style. When in 1995 the first collection was presented at the New York Fashion Week, she immediately became the talk of the town.
Kate Moss was then the face of the label and the supermodel represented and defined the brand better than anyone else. Feminine, the perfect extent of extravagance and a certain amount of rebellion are probably the words that best describe the appearance and the image of the line at that time.
From then on, a host of successful women wore Miuccia’s vision on the streets throughout the world, dressing in the casual, yet graceful dark suits of the increasingly popular brand. This is certainly one of the reasons why MiuMiu is mainly associated with streetstyle. The colourful, very often daring combinations and cuts, but also the playful accessories from the Italian fashion house are perfect for the everyday life of fashionable women who are keen to attract attention.
The brand achieved another milestone in 2006, when the first collection was presented in Paris, the fashion metropolis. Today, there are boutiques of the brand with a worldwide reputation in the globally recognized fashion capitals of New York, Paris, London, Hong Kong, Beijing, Tokyo and Milan.
Were dark colours striking shortly after the emergence of the brand, today the brand stands for modern but wearable extravagance, vibrant colorations, playful designs and a new image of modern feminism, reflected both in fashion creations and in advertising campaigns.
Miuccia’s personal love of the hippie style and her rebellious streak are a permanent source of inspiration.