Whoever hears the brand name Porsche, usually has a certain image in their mind: beautiful elegance in its purest form. And everyone who has petrol flowing through their veins will be pleasantly stunned by the melodious boxer engine when they think of the legendary 911. In general, few brands have as much soul as this one founded in Stuttgart-Zuffenhausen in 1931 by the genius of his time, Ferdinand Porsche. The initial design office, which later became an automobile factory, is not only the place of origin of Zuffenhausen sports cars. Born in 1975, the engineer Dr. Ing. h.c. F. Porsche was also known at the beginning of his up-and-coming career for the design of aircraft engines, trolleybuses, fire engines, tractors, and transport systems. As far as specific motor vehicles are concerned, he was involved in the development of several world-famous Mercedes Benz cars and was even responsible for the world’s best-selling vehicle – the VW Beetle. He had the factory of Volkswagen group built after he had traveled by ship to America to see Henry Ford’s assembly line production.
The talent for unique designs is in the genes of the Porsche family, which has been proven by the Ferdinand Porsche’s grandson. Butzi (Ferdinand Alexander Porsche) was born in 1935 and was a German-Austrian industrial designer who founded Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG. Initially registered as Porsche Design Studio, the company specialised in designing and developing goods produced by other licensed companies and sold under their brand name. Although the portfolio of products includes a large number of industrial products, household appliances, and consumer goods (such as Grundig TVs or Samsung telephones), Porsche Design gained its popularity mostly through its own range of accessories in the upper price segment, which is mainly aimed at male customers. In addition to suitcases, briefcases, and watches, the brand also designs glasses and sunglasses.
The most popular among Porsche Design sunglasses are the aviator models. What makes Porsche Design aviator glasses unique is their lightness and flexibility. Inspired by sports cars such as the Porsche Turbo or Carrera, where reduced weight was the bases for agility, the Porsche Design frames were made of high-quality titanium, which is as light as a feather and at the same time extremely resistant. These technical advantages combined with sports designs make Porsche Design aviator glasses unique specimens that not only excite Porsche fans. The Porsche Design P8748 (W) with its blue gradient lenses and white elements resembles the “Martini Racing Edition“, in which Porsche’s racing car took part in the 24 hours race in Le Mans during the 70s
Edel-Optics recognised the hype and released its version of a pair of Porsche Design aviator glasses. The Porsche Design x Edel-Optics project is the perfect combination of dynamic and colourful design, which put a twist on the brand’s traditional style. Adapted to the corporate design of Edel-Optics, the mirrored lenses shine in orange and form an elegant contrast to the matt black frame. The Limited Edition is exclusively available from 27 April 2020 at Edel-Optics and is limited to 350 pieces.