VOOY by edel-optics: Glasses from Hamburg

VOOY Glasses from Hamburg: the Brand, Models and VOOY x deluxe

Updated 27/10/2026 · 5 min read

VOOY is the in-house eyewear brand of Edel-Optics, the online optician based in Hamburg. Here you’ll find out what the name stands for, how VOOY started with the VOOY x deluxe collection and rapper Samy Deluxe, and which VOOY glasses you can find in the shop today.

Key points at a glance

VOOY stands for “Vision of the other you” and is Edel-Optics’ own brand. In the shop it is called VOOY by edel-optics.
It all began in 2020 with VOOY x deluxe: glasses and sunglasses designed by German rapper Samy Deluxe together with Edel-Optics.
The idea: not one pair for everything, but the right pair for the occasion. Many models have names like Afterwork, Meeting or Dinner.
Currently available are prescription frames such as Cabriolet, Insta Moment, Afterwork and Presentation, in plastic or metal.

What is VOOY? The eyewear brand of Edel-Optics in Hamburg

VOOY is Edel-Optics’ own brand. The Hamburg company developed it in-house, and you can buy the glasses directly in the shop. The four letters stand for “Vision of the other you”: a look at another side of yourself.

Behind it is a simple observation. People who wear glasses are no longer picked on; in fact, they often set the trends when it comes to accessories. Fashion lovers match their watch and sneakers to their outfit, and a pair of glasses is the icing on the cake. One pair for every occasion is rarely enough.

New situations, new looks

Your glasses sit right in the middle of your face, so they shape the first impression you make. Depending on which side of your personality you want to show, a different frame will suit you. After all, you wouldn’t wear your festival shoes to a job interview, and you wouldn’t take the nerdy reading glasses you usually wear in the library to a club.

Fittingly, many VOOY model names sound like everyday occasions: Meeting and Presentation for the office, Afterwork and Dinner for the evening, Homework for your desk, Artmuseum and Cabriolet for the weekend.

How a Hamburg optician grew into a shop for many countries is told in 10 years EO – the Edel-Optics story.

VOOY x deluxe: how it started with Samy Deluxe

The brand made its first big appearance in 2020 with VOOY x deluxe. For the collection, Edel-Optics teamed up with Samy Deluxe, Hamburg’s local rap genius, whose real name is Samy Sorge and who used to be known as Samsemilia. The result was four models in four colours each, available as glasses and as sunglasses, including Studio Session, Freestyle and Show Time. That made 32 variants in total.

At launch, VOOY came as a double pack: two pairs of glasses, two pairs of sunglasses or one of each. That suited Samy. When he was first prescribed glasses in the early 2000s, he couldn’t get used to them straight away. Today he has several glasses cases to choose from when he leaves the house.

The release was celebrated at the Hamburger Ding, with a freestyle, of course. By then Samy had already designed caps, beanies, hoodies and even sneakers with Reebok. Glasses and sunglasses were a first for him. For Samy, fashion is the fifth element of hip-hop: if you walk down the street well dressed, you become a work of art yourself.

His social commitment was part of it, too. At launch, Edel-Optics and Samy made a donation for every VOOY set sold to DeluxeKidz e.V., a charity Samy founded in 2013 to introduce children and young people to music, language, dance and art.

Since then, Edel-Optics has continued the brand with its own models, which today go by the name VOOY by edel-optics.

VOOY glasses today: the current models

Under the name VOOY by edel-optics, the shop currently offers prescription frames, meaning glasses made for lenses in your prescription. Each model name is followed by a number and a colour code: Cabriolet 102-01 and Cabriolet 102-04 are the same model in two colours.

These models are currently available:

Model	Shape	Material	Listed for
Cabriolet	aviator	plastic	unisex
Insta Moment	unusual shape	metal	women
Afterwork	panto	plastic	unisex
Presentation	round	metal	unisex
Artmuseum	cat-eye	plastic	women
Dinner	panto	metal	unisex
Vogue	rectangular	metal	women
Edebali	aviator	metal	men
Homework	rectangular	plastic	men
Club One	square	metal	women
Meeting	browline	metal	unisex
Designchallenge	cat-eye	metal	women

Most models come in several colours. You can see which ones are currently available in the shop.

Which VOOY glasses suit you?

With twelve models to choose from, it helps to look at your face and at the glasses you already own.

Shape: As a rule of thumb, your glasses should contrast with your face shape. Round faces suit angular frames such as Homework, Vogue or Club One; angular faces suit round and panto shapes such as Presentation, Afterwork or Dinner. Find out more in our guide What glasses suit my face?
Look: Cat-eye models such as Artmuseum draw attention to your eyes, browline frames such as Meeting emphasise your brows, and aviators such as Cabriolet and Edebali have a relaxed feel.
Material: Plastic frames look bolder and stand out more; metal frames are usually finer and more understated.
Size: The inside of the temple arm of your current glasses shows the lens width, bridge width and temple length in millimetres. Compare these with the measurements of the VOOY model in the shop.
Prescription: For the lenses you need your current prescription, which you can get from an optician or eye doctor.

VOOY glasses in our shop