Loud, sexy, luxurious – these three attributes fit the Italian label Versace better than any other. While they also describe the lifestyle of the decadent family from the southern Italian province Calabria, they certainly suit the highly-priced clothing, leather goods, accessories, furniture, and jewellery that Versace has been producing since its foundation in 1978. The fashion giant is known in particular for his slim-fit dresses, short skirts and tight-fit trousers. These often come in bright colours, shiny materials and with opulent decorations. The men’s silk shirts with garish printed patterns jump out at you particularly loudly, and even the most elegant evening gowns at Versace’s are daringly sexy showing lots of cleavage.
“V” stands for “vulgar”
… this is what you may assume when reading the reviews of the latest fashion shows: “Contrasting the modest and subtle style of his not so beloved colleague Giorgio Armani or the very elegant women’s fashion by Valentino, Gianni Versace stood out with attention-seeking enactments of his downright decadent fashion.” Throughout his lifetime, the fashion designer was all about attracting attention. Ever since his coming out at the age of twenty, he displayed a very open attitude towards sexuality, especially in his fashion. His style even includes some elements of the BDSM scene; frequently you find decorative details such as buckles, golden rivets, link chains and straps. Arguably, his most famous item of clothing is a special dress made of safety pins, worn by Liz Hurley in 1994 at the opening of the film Four Weddings and a Funeral. At the end of last year, the safety pin dress celebrated its comeback with Naomi Campbell showing a touch of vintage when she wore it on the catwalk.
Do it, Donatella!
Three years later, Gianni’s life came to a tragic end. For his sister Donatella this painful change meant that she suddenly was not in her brother’s shadow anymore – now she was right out there in the limelight. Tortured by self-doubt, financial turbulence and the international pressure to perform, she struggled on to keep the brand Versace afloat even in times of style minimalism and a temporary loss of interest in luxury fashion. She even managed to incorporate the streetwear hype: Donatella the power woman took a liking to sneakers, in particular, and so the Versace Chain Reaction was created, a shoe that is favoured by well-known rappers. (It’s no coincidence that the track “Versace” by Migos features the brand name no fewer than 164 times.) However, Donatella then announced that we have been under the influence of street wear long enough now. In December she gave the following courageous statement to the style magazine GQ: “The (street wear) trend is now over!”
Back to Glamour
For Donatella Versace, the last two years were the most successful ones so far. In particular within the feminist movement, the women’s rights campaigner gained new confidence. With shapes and colours, she likes to draw on vintage patterns – and this is very well received. Versace is still courageous as always when it comes to sexiness, but now this has become a tad more modest. Back then Versace’s baby doll dresses, for example, were oozing sensuality and sparkling with sex appeal in almost limitless exaggeration. In times of #MeToo, Versace still hasn’t become chaste, but the designer knows that nowadays sexiness is being interpreted in a slightly different way.
And Versace sunglasses are not at all modest, they look as if Gianni Versace himself had created them at the height of his extravagance. He always liked to exaggerate, especially with details. It’s as if Versace sunglasses were screaming at you the very Gianni words: “Overstatement is better than understatement!”
One of the above mentioned details is the Medusa symbol that Versace borrowed from Greek mythology. To this day, Versace is holding it dear, even though the company has now been sold to Capri Holdings (formerly Michael Kors). It is impossible to overlook with sunglasses like the Versace VE2197 or the VE2150Q. The Versace VE4353 are likewise packed with exaggerations and a dream come true for all lovers of butterfly glasses. In addition to the butterfly shape, this model also has a pattern of brightly coloured butterflies on a pink background (crazy as they come with Versace). Those who like it colourful and flashy and who don’t shy away from that proper dose of extravagance – you have come to the right place! Come and enjoy our latest Versace collection and find out what it means to be wild, hot and classy.