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About Lacoste - The Crocodile: Symbol of Design and Perseverance

"Innovation means taking risks." He who dares wins - that was Jean René Lacoste's life motto. It may seem like a platitude, but in his case it is actually justified. Lacoste revolutionised tennis fashion, developed countless technical innovations and established a cult label with an iconic logo that the whole world knows today. But let's start from the beginning: what is this crocodile all about?

How Young René Became an Alligator

René Lacoste (he liked to avoid the Jean) was born in Paris in 1904. At the age of 15, he wheedled his father into letting him play tennis and quickly became a highly successful player. Apparently talent played less of a role than iron discipline and tactics. Lacoste analysed all his opponents meticulously, kept lists of their weaknesses and strengths, rehearsed every shot a hundred times until he was satisfied. This strategy helped him to ten Grand Slam victories in the 1920s, an Olympic bronze medal and two Davis Cup titles - and thus to a well-deserved place on the eternal list of tennis heroes. Before a match in the Davis Cup in 1923, his team captain apparently promised Lacoste a crocodile skin suitcase, which the latter found particularly beautiful if he won the match. Unfortunately, nothing came of the victory - and thus also of the suitcase. But an American journalist who had overheard the bet described Lacoste as an alligator in his article. René Lacoste liked the nickname so much that he had the green reptile applied to his white tennis blazer. At the time, no one could have imagined that the gag would become the logo of a global brand.